The Value of Being Focused

” The sun provides the earth with billions of kilowatts of energy, yet if you stand in it for an hour, the worst you will get is a little sunburn. On the other hand, a few watts of energy focused in one direction is all a laser beam needs to cut through diamonds.”                                – Traction by Gino Wickman (paraphrasing Al Ries from the book Focus)

I am presently reading Traction by Gino Wickman and came across this quote and it struck me a very good analogy of the power of truly being focused. Just as the earth’s atmosphere takes billions of kilowatts of energy and diffuses them so they do not scorch the planet, a laser, in contrast, takes a fraction of this kilowatt power of the sun and through focused energy emits amazing power.

Extrapolating this analogy to a business approach, trying to accomplish everything at once in a large scope of intensity it is likely that you diffuse the overall effort or impact (like the atmosphere for the sun) to a minimum. However, if you focus your efforts, like that of a laser then you stand the opportunity to create a massive amount of powerful impact overall.

So, I ask myself (and ask you to ask yourself), are you approaching what you do like the sun? Are you expending vast amounts of energy in such a wide spectrum that you are diffusing your impact? Or are you focusing your energy, like a laser beam, and in turn taking a smaller capacity of focus and making it impactful?

For myself, I often feel like the sun but earnestly work hard to become a laser …



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